We invite you to Directions® 2019

Join IDC for our 22nd annual Directions® conference focused on success in the scaled-up digital economy. Digital Transformation (DX) means applying new technologies to radically change processes, customer experience, and value. DX allows organizations to become Digital Native Enterprise that support innovation and digital disruption rather than enhancing existing technologies and models.
Don’t get left behind as industry transforms into Digital Native Enterprises. IDC Directions® provides the platform to share experience, vendors vision, best practices, case studies and IDC research to lead your organization to a successful digital transformation.

Keynote Speakers

DX Platform: A Framework for the Intelligent Core and Data Excellence

Serge Findling - Vice President of Research, Digital Transformation IDC

Serge Findling is Vice President of Research with IDC’s IT Executive Programs (IEP) and the CIO Agenda program. Serge focuses on digital transformation leadership for business and technology executives. He also manages IDC’s Information and Data Transformation practice, helping organizations successfully weather and capitalize on the changes brought about by today’s disruptive transformation in information management.
Published Research

The Neglected Art Of Effectively Communicating Change

David L. Patient - Director for CUBE CATÓLICA-LISBON Research Unit

Director of CUBE – Católica Lisbon Research Unit in Business and Economics, Academic Director of the Master in Psychology in Business and Economics, and Academic Director of the Executive Master in Management with a specialization in Leadership Development.

Start with Why: Find Your Company Why for Digital Transformation

Heath Slawner – Start with Why Igniter (Simon Sinek Disciple)

Heath Slawner, Start with Why Igniter
Heath is a passionate speaker whose gift lies in connecting people and ideas with creative energy. He captivates audiences around the world and is at ease in unproven waters. With his work at the intersection of leadership, influence, and trust, Heath vividly shares insights and perspectives that help others take performance to the next level.
Health is Simon Sinek disciple.
Simon may be best known for popularizing the concept of WHY in his first TED Talk in 2009. It rose to become the third most watched on TED.com, with over 40 million views and subtitled in 47 languages.
Simon is the author of multiple best selling books including Start With Why (global best seller), Leaders Eat Last (New York Times and Wall Street Journal best seller), Together is Better (New York Times and Wall Street Journal best seller) and Find Your Why. His latest book, The Infinite Game, will be available early 2019.

More speakers to be announced soon!


Available Soon

IDC Council

The IDC DIRECTIONS® 2019 content is developed based on the key topics that are on the agenda of the IDC Council members.

Directions® 2018

Ticket Pricing

400€200€Super Early Bird till 30th June Save 200€!


  • Conference access
  • Welcome pack
  • Coffee breaks
  • Lucky draw
500€250€Super Early Bird till 30th June Save 250€!


Free IDC Executive Report (Visão 360° do Mercado TIC e Digital em Portugal, 2018 - 2022)

  • Conference access
  • Welcome pack
  • Coffee breaks
  • Lunch
  • Lucky draw
1200€600€Super Early Bird till 30th June Save 600€!

Special Package

IDC Directions® + CEGOC Business Transformation Summit (October 31st)

  • Premium ticket IDC Directions® 2019
  • Individual ticket CEGOC Business Transformation Summit


Available Soon


Oferta do estacionamento para os primeiros 100 participantes que efectuarem o registo até às 08H30


Avenida Amaral, Estoril


Centro de Congressos do Estoril


+351 21 723 06 22



Join IDC for our 22nd annual Directions®

Conference focused on success in the scaled-up digital economy.
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IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.

IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading media, data and marketing services company that activates and engages the most influential technology buyers.