We invite you to Directions® 2019

THE MAIN IT AND DIGITAL TRANSFORMATION EVENT IN PORTUGAL!
Join IDC for our 22nd annual Directions® conference focused on success in the scaled-up digital economy. Digital Transformation (DX) means applying new technologies to radically change processes, customer experience, and value. DX allows organizations to become Digital Native Enterprise that support innovation and digital disruption rather than enhancing existing technologies and models.
Don’t get left behind as industry transforms into Digital Native Enterprises. IDC Directions® provides the platform to share experience, vendors vision, best practices, case studies and IDC research to lead your organization to a successful digital transformation.

Why Attend

IDC Directions® provides an unique platform to share experiences, independent research and insights, vendors vision, best practices, case studies to help you build your Future Organization!
Inspiration and Insights from Experts
+30 Speakers
8 IDC Analysts
Understand the emerging trends directions and the potential impact in your life and organization
Practical Solutions
+50 Partners
+ 2000m2 Exhibition
See practical and real technology solution that will add the most value to your business
Peer networking
+1,400 attendees
60% Top Decision Makers
Expand opportunities through networking

Confirmed Speakers

Start with Why: Find Your Company Why for Digital Transformation

Heath Slawner – Start with Why Igniter (Simon Sinek Disciple)

Heath Slawner, Start with Why Igniter
Heath is a passionate speaker whose gift lies in connecting people and ideas with creative energy. He captivates audiences around the world and is at ease in unproven waters. With his work at the intersection of leadership, influence, and trust, Heath vividly shares insights and perspectives that help others take performance to the next level.
Heath is Simon Sinek disciple.
Simon may be best known for popularizing the concept of WHY in his first TED Talk in 2009. It rose to become the third most watched on TED.com, with over 40 million views and subtitled in 47 languages.
Simon is the author of multiple best selling books including Start With Why (global best seller), Leaders Eat Last (New York Times and Wall Street Journal best seller), Together is Better (New York Times and Wall Street Journal best seller) and Find Your Why. His latest book, The Infinite Game, will be available early 2019.

The Future Enterprise: How Leading Organizations Apply Technology to Gain Insight, Empathize with Customers and Engage Employees

Serge Findling - Vice President of Research, Digital Transformation IDC

Serge Findling is Vice President of Research with IDC’s IT Executive Programs (IEP) and the CIO Agenda program. Serge focuses on digital transformation leadership for business and technology executives. He also manages IDC’s Information and Data Transformation practice, helping organizations successfully weather and capitalize on the changes brought about by today’s disruptive transformation in information management.
Published Research

ana

Ana Pité

Head of Innovation Design

Axians Portugal

André Rodrigues

André Rodrigues

Director Engineering

CISCO

andre

Andrea Sangalli

Research Director

IDC

António Raposo de Lima

António Raposo de Lima

President

IBM PORTUGAL

BRUNO HORTA SOARES_BW_02 copy

Bruno Horta Soares

Leading Digital Transformation Advisor

IDC Portugal

Bruno Morais - Oracle

Bruno Morais

Country Manager

Oracle Portugal

Carlos Leite

Carlos Leite

Diretor Geral

Hewlett Packard Enterprise

Gabriel Coimbra

Gabriel Coimbra

Group Vice President & Country Manager

IDC Portugal

Hugo Preto

Hugo Preto

Managing Director

Accenture Portugal

David L (1)

David L. Patient

Director

CUBE CATÓLICA-LISBON Research Unit

José Correia (1)

José Correia

Director Geral

HP Portugal

lorenzo

Lorenzo Veronesi

Research Manager, EMEA

IDC

Luis Santos

Luis Santo

5G Program – Head of Radio Networks & Devices

NOS

Manuel Maria Correia

Manuel Maria Correia

General Manager

DXC TECHNOLOGY PORTUGAL

miguel moreira

Miguel Moreira

Digital Business Center Advisor

Nova SB

Pablo Ruiz-Escribano

Pablo Ruiz-Escribano

Vice-Presidente de IT para a zona ibérica

Schneider Electric

IDC

paulapanarra

Paula Panarra

CEO

Microsoft Portugal

Paulo Carvalho

Paulo Carvalho

Senior Vice President SAP CX, South Europe, Middle East and Africa

SAP

Pedro Faustino (1)

Pedro Faustino

Executive Director

Axians Portugal

Ricardo Macieira

Ricardo Macieira

Country Manager

Revolut Portugal

Roberta Bigliani

Roberta Bigliani

Vice President, Head of IDC Insights and IDC Future of Work Executive Lead - Europe

IDC

rui_coutinho

Rui Coutinho

Executive Director Center for Business Innovation

PBS

Rui Pereira - OutSystems

Rui Pereira

Co-founder & VP of Digital Transformation

OutSystems

s_majukumar_m

Sabitha Majukumar

Senior Research Analyst, Worldwide Insurance Strategies

IDC

Sandeep Murthy

Sandeep Murthy

IT Director

Konica Minolta

t_zink_m

Thomas Zink

Research Director

IDC

Vergilio_rocha

Vergilio Rocha

Assessor do Conselho de Administração Executivo

EDP

vascoclaranet

Vasco Afonso

Head of Public Cloud

Claranet

More speakers to be announced soon!

Schedule

8:00
Check-in & Welcome Coffee
9:00
Welcome to IDC Directions 22sd Edition: Digital Innovation, How are we in Portugal?

Gabriel Coimbra, Group Vice President & Country Manager, IDC Portugal

9:10
The Future Enterprise: How Leading Organizations Apply Technology to Gain Insight, Empathize with Customers and Engage Employees

Serge Findling, Vice President of Research, Digital Transformation IDC

9:40
Confissões de um cético - com Propósito.

Pedro Faustino, Executive Director, Axians Portugal

10:00
5G: Beyond the speed

Luis Santo, 5G Program – Head of Radio Networks & Devices, NOS

10:15
Future of Work Directions: Unlock New Ways for Organizations to Collaborate, Work, and Learn

Paula Panarra,CEO Microsoft Portugal

10:30
You are a Software company, you just don't know yet

Rui Pereira, Co-founder & VP of Digital Transformation, OutSystems

10:45
Coffee Break & Networking
11:15
SORTEIO
11:20
Advancing the way people live and work

Carlos Leite, Diretor Geral, Hewlett Packard Enterprise Portugal

11:35
Customer Directions: Five-Star Experience Economy

Paulo Carvalho, SVP SAP CX, EMEA South, SAP

11:50
As pessoas no centro da evolução digital

Bruno Morais, Country Manager, Oracle Portugal

12:05
The 5 myths of the endpoint transformation

José Correia, Director Geral, HP

12:20
Becoming Digital.

Manuel Maria Correia, Director Geral, DXC TECHNOLOGY PORTUGAL

12:35
Digital revolution: A challenge of ambition, values and talent

António Raposo de Lima, President, IBM PORTUGAL

12:50
The Neglected Art of Effectively Communication Change

David L. Patient, Director for CUBE CATÓLICA-LISBON Research Unit

13:20
Free Lunch (conference lunch included for Premium Tickets)
14:30
SORTEIO
14:35
Start with Why: Find Your Company Why for Digital Transformation

Heath Slawner – Start with Why Igniter (Simon Sinek Disciple)

15:05
The Opportunity for Autonomy in a Cloud Infrastructure-as-a-Service-Centric IT Environment

Vasco Afonso, Head of Public Cloud, Claranet

15:20
Data centers at the Edge: Transforming the way we deploy and manage IT

Pablo Ruiz-Escribano, Vice-Presidente de IT para a zona ibérica, Schneider Electric

15:30
Cognitive Hub: Enhancing the potentialities of data-driven decisions

Sandeep Murthy, IT Director, Konica Minolta

15:40
Cybersecurity Directions: Why Security is a Critical Component of IT/OT Convergence?

André Rodrigues, Director Engineering, CISCO

15:50
Ecosystem Economy Directions: Creating Valued Customer-Centric Alliances and Ecosystems

Hugo Preto,Managing Director, Accenture Portugal

16:00
Coffee Break & Networking
16:35
SORTEIO
16:40
Identificação e mitigação dos riscos éticos que decorrem de um Processo de Transformação Digital!

Vergilio Rocha, Assessor do Conselho de Administração Executivo, EDP

16:55

Innovation & Creativity Directions Panel

Ana Pité, Head of Innovation Design, Axians
Miguel Moreira, Digital Business Center Advisor, Nova SB
Ricardo Macieira, Country Manager, Revolut Portugal
Rui Coutinho, Executive Director Center for Business Innovation, PBS
Moderador: Bruno Horta Soares, Leading Digital Transformation Advisor, IDC Portugal

17:55
SORTEIO
18:00
Closing

IDC Council

The IDC DIRECTIONS® 2019 content is developed based on the key topics that are on the agenda of the IDC Council members.

Directions® 2018

Ticket Pricing

400€

REGULAR

  • Conference access
  • Welcome pack
  • Coffee breaks
  • Lucky draw
REGISTER NOW
500€

PREMIUM

Free IDC Executive Report (Visão 360° do Mercado TIC e Digital em Portugal, 2018 - 2022)

  • Conference access
  • Welcome pack
  • Coffee breaks
  • Lucky draw
  • Lunch
  • Executive Report
REGISTER NOW
1200€

Special Package

IDC Directions® + CEGOC Business Transformation Summit (October 31st)

  • Premium ticket IDC Directions® 2019
  • Individual ticket CEGOC Business Transformation Summit
REGISTER NOW

Obtenha o seu acesso premium através da inscrição no programa intensivo “Transformação Digital Aplicada: do pensamento à ação”    Powered by:  

Directions Premium Ticket + APDC 29º Digital Business Congress  

Price: 650€

Partners:

Diamond
 
Axians
 

Platinum Keynote
 
Accenture
Claranet
DXC
HP & INTEL
HP Portugal
IBM
Microsoft
NOS
Oracle
Outsystems
SAP
 

Platinum
 
Cisco
Fujitsu
Konica Minolta
Microstrategy
Multicert
Noesis
PT Empresas
Sage & Xplor 1
Sage & Xplor 2
Schneider-Electric
Tibco
 

Silver Exhibitor
 
Atos
Aubay
BI4ALL
Bureau van Dijk
Católica
CEGOC
Cilnet
EQUINIX
Everedge
Glintt
GMV
Huawei
IFS
IP Telecom
LG
Link Consulting
Micro Focus
NetApp
Netsuite
NOVA SBE
OneBase
Opensoft
Outmarketing
Philips
SDG
Symantec
Wondercom
XpandIT
 

Silver
 
Bizdirect
Digitalskills
EPAL
Gstep
Loyalty Communication
Unipartner
Winprovit
 

Media & Tech Partners
 
Beamian
IT Channel
IT Insights
 

Parceiro Institucional
 
ACIST
AFCEA
ANETIE
ANJE
APDC
AproCS
apsei
DSPA
Isaca
ITSMF
 

Venue

Oferta do estacionamento para os primeiros 100 participantes que efectuarem o registo até às 08H30

ADDRESS:

Avenida Amaral, Estoril

LOCATION:

Centro de Congressos do Estoril

PHONE NUMBER:

+351 21 723 06 22

EMAIL ADDRESS:

portugal@idc.com

Exhibition

Organization

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.

IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading media, data and marketing services company that activates and engages the most influential technology buyers.